Understanding the design of a suite of television idents
I will be explaining the design of a suit of a television idents. A suit of idents is when a television channel does not only create one ident but a whole suit of idents but they all have the same theme but just different ways of showing it. What makes a suite of idents better than is that it provides a variety and interest for the audience. It also helps so the viewers will not get board of seeing the same ident but a whole of them relating to each other. Its very productive to have a single theme for the suit of idents because the theme will help create and maintain brand identity. Another positive is that having a suite of idents will help engage the viewers as there are different ones to be viewed rather than just have one which will be continuously be overrun and bore the viewers which will be a negative sign as your are always trying to bring in more viewers. For example its the christmas period and the BBC have create idents with the theme of christmas but it is important that the ident is still identified as the bbc so you must not change everything for viewers not to recognise where it loose the identity of the channel. The graphic designers who create the idents will use an original ident and repackage a little to bit so that it will combine some christmas themes. That being so, the audience will still be able to identify what channel they are watching because it still has some of the original elements of the original idents. They will also have to be able to tell that it is a christmas theme for the christmas television as they are showing programmes based on christmas.
One of the most common and engaging themes do for a suite of idents is the christmas theme because this when the idents are more captivating to watch with the bright and vibrant lights. The BBC are noticeably very consistent with there christmas idents. This will appeal to viewers because christmas one of the most special times of the year. This creates a tone to attract families as it is the time families are closest together.
Year after year the BBC idents uses the same features that you will see in a christmas ident which includes snow and bright lights but the are used for different contents for the ident that could show the popular programmes on the channel (BBC One) such as Doctor Who and Wallace and Gromit. The Doctor who ident below implies that there is going a Doctor Who christmas special on BBC. Also they make other tv christmas idents for other television series like Wallace and Gromit.
The particular time of day to place these idents would be during the majority of the day from morning till evening this will allow a lot of viewers to watch the idents. Since these idents are themed for christmas it would be suitable to place the idents in the month of December where everyone looking for to christmas and new years day. If these idents where places in the season of summer it will look very odd because it to do with christmas and the BBC are very good at making suites of idents for the particular term to show every year to attract viewers and engage them with their idents.
These suite of idents are effective because it sets a different tone with theme to engage viewers and showing viewers that they are interacting with them. The effect of the idents such as the theme, bright and sparkling lights is to represent the upcoming occasion christmas which everyone comes together as a family. And the suites of idents give different content that goes together with the theme of the suite. Suite of idents can also inform viewers on the particular time of year as they make different idents for particular term. An ident can be as short as 10 seconds to give a quick break and they can be as long as 30 seconds to maybe show the idents reminding what channel they are watching or to inform them about the next programme.
The particular time of day to place these idents would be during the majority of the day from morning till evening this will allow a lot of viewers to watch the idents. Since these idents are themed for christmas it would be suitable to place the idents in the month of December where everyone looking for to christmas and new years day. If these idents where places in the season of summer it will look very odd because it to do with christmas and the BBC are very good at making suites of idents for the particular term to show every year to attract viewers and engage them with their idents.
These suite of idents are effective because it sets a different tone with theme to engage viewers and showing viewers that they are interacting with them. The effect of the idents such as the theme, bright and sparkling lights is to represent the upcoming occasion christmas which everyone comes together as a family. And the suites of idents give different content that goes together with the theme of the suite. Suite of idents can also inform viewers on the particular time of year as they make different idents for particular term. An ident can be as short as 10 seconds to give a quick break and they can be as long as 30 seconds to maybe show the idents reminding what channel they are watching or to inform them about the next programme.
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