Task 2: Understanding the limitations of the television indent
Typography is the work of producing written material and the arrangement or appearance of printed letters. Typography is very important to have when looking at an ident because you can be able to judge on how it will appeal to you. Typography refers to the font, text, colour and logo of a particular image or clarity. The bbc is a good example on its use of typography. Most of the bbc channels has all got a similar style to it typography. They all have the same logo, font and similar text style. The bbc channel also uses a range of specific colours for each channel like bbc 1 is recognised for its colour of red, you will notice that in all of bbc 1 indents it must have use of the colour red. The bbc 1 logo is seen to be a simple, bold and professional text style. This shows that the bbc 1 channel is a more serious professional channel because of it text style which could describe programs that it shows. The bbc 2, 3, 4 and cbbc all have their own colour and font style that represents what programs are showed on the channel. However there are limitations of typography that can seen as a positive and negative aspects towards each tv ident. The negative effect of typography in bbc 1 is that they constantly have to use the same font bold and basic lettering in every ident that they show, which become very boring to see these types of style of words all the time in each tv indent that the bbc 1 shows. And the other channels like the bbc 2, 3, 4 and cbbc all constantly use the specific fonts and styles. But it is really important that they must do this because if they keep changing the fonts and text style it will destroy the bbc identity and you will need viewers to recognise what channel they are watching so they can keep on watching it. For example one of the bbc channel like cbbc ident colour is more of a graffiti text style and shows creative animations, it is really important not to bore the viewers because it always use the same graffiti text style and viewers that are watching would be 7-12 years of age so they must appeal to them when creating these sorts of creative indents.
The positive thing of Colour is that it is recognisable and it what they are known for when they do their indents because it must show a form of the use of its colour. For example E4 uses purple on all of its indents they have not changed its colour, same for the bbc one they have constantly throughout the years use the colour red. This makes it ensure visibility because viewers will know the colour department and will know where it belongs. The limitations which brings the negative aspects of colour for indents is that it must only be one specific colour, you cannot change the colour which will confuse the viewers on what channel they are watching. They must use the original theme to notify the viewers the channel that they are watching.
The aspect ratio of an image is the relationship between the width and height of a video image. Aspect ratio is vitally important because designers will have to test idents to produce the specific shape for the television depending on the hight and width of the shape of television. If it is not right shape to fit in the television they could be possibility of the ident not being shown. There will be people watching television on their computers, ipads, smartphones or wide screen television which will use a ratio of 16:9 so the active image must fit a 16:9 ratio vertically and horizontally without geometric distortion. This will give viewers good satisfaction about what the are watching because they do not have to be worried about whats wrong with their Tv.
Adhering to desired tone, is when a television channels shows theres ident for the viewers to identify the idents that are shown to them. The channel must be consistent with the channel genre or the style. For example BBC TWO has a formal ident that shows the programmes it provides such as documentaries and wildlife shows. On the other hand BBC THREE shows a more commercial animated idents to exhibit on its humorous shows such as Family guy and American dad. It is important to set the right tone for the different target audiences because the tone has to be suitable for the considered audience. For example BBC THREE idents show a mixture of bright, vibrant and lively tone which gives an idea it is more targeted at teenagers. What makes the ident so interesting to the viewers is the exciting music, special effects, vibrant colours and animated scenery. The tone create an artistic taste for the ident when it involves the additional features such as the movement, colour and sound.
The positive thing of Colour is that it is recognisable and it what they are known for when they do their indents because it must show a form of the use of its colour. For example E4 uses purple on all of its indents they have not changed its colour, same for the bbc one they have constantly throughout the years use the colour red. This makes it ensure visibility because viewers will know the colour department and will know where it belongs. The limitations which brings the negative aspects of colour for indents is that it must only be one specific colour, you cannot change the colour which will confuse the viewers on what channel they are watching. They must use the original theme to notify the viewers the channel that they are watching.
The aspect ratio of an image is the relationship between the width and height of a video image. Aspect ratio is vitally important because designers will have to test idents to produce the specific shape for the television depending on the hight and width of the shape of television. If it is not right shape to fit in the television they could be possibility of the ident not being shown. There will be people watching television on their computers, ipads, smartphones or wide screen television which will use a ratio of 16:9 so the active image must fit a 16:9 ratio vertically and horizontally without geometric distortion. This will give viewers good satisfaction about what the are watching because they do not have to be worried about whats wrong with their Tv.
Adhering to desired tone, is when a television channels shows theres ident for the viewers to identify the idents that are shown to them. The channel must be consistent with the channel genre or the style. For example BBC TWO has a formal ident that shows the programmes it provides such as documentaries and wildlife shows. On the other hand BBC THREE shows a more commercial animated idents to exhibit on its humorous shows such as Family guy and American dad. It is important to set the right tone for the different target audiences because the tone has to be suitable for the considered audience. For example BBC THREE idents show a mixture of bright, vibrant and lively tone which gives an idea it is more targeted at teenagers. What makes the ident so interesting to the viewers is the exciting music, special effects, vibrant colours and animated scenery. The tone create an artistic taste for the ident when it involves the additional features such as the movement, colour and sound.
Duration is the time length if the ident. This is important because of the time it needs to take up. It can be as long as 25 seconds and as short as 5 seconds. Channels such as the BBC ONE do not show adverts so because the programme that they are watching may be need a break the can add an ident. The adverts are noticeably longer because the channel will be introducing shows that will be on later on in the day or week.
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